Every few months, someone claims blogging is dead. But here’s the truth:
Blogging still drives real results. Most people just don’t do it right.
If your blog isn’t bringing in traffic, calls, or customers, the problem isn’t that blogging doesn’t work — it’s that your blog content doesn’t.
What Most Small Businesses Get Wrong
1. It’s too generic
If your blog sounds like every other business in your space, Google has no reason to rank it. Neither do readers.
2. It’s inconsistent
Posting once every few months doesn’t build authority. SEO favors businesses that show up regularly.
3. It’s not built around what customers are actually searching for
If your blog titles don’t match real search terms, you’re writing into a void.
4. It’s not connected to a bigger strategy
No keywords, no internal links, no calls to action. That’s not content marketing — that’s just writing.
Still not showing up on Google? Read this blog first.
What Blogging Done Right Looks Like
- Each post targets a real keyword with search volume
- Content is written in your voice — clear, helpful, and human
- Every blog links to other pages (and vice versa)
- There’s always a next step — contact, click, or convert
Why It Still Works in 2025
Google is still a search engine. It still indexes words. And blog content is still one of the best ways to:
- Rank for more keywords
- Earn trust before someone even calls
- Prove you know your industry inside and out
If you’re not showing up online, this is where you start.
What You Can Do Next
- Stop writing one-size-fits-all content
- Commit to posting weekly (or outsource it)
- Make sure every blog serves a purpose — rank, teach, or convert
Or, hand it off to a team that does this every week for local businesses just like yours.
We use a simple 3-part system to help businesses like yours get found online. Here’s how it works.
Rank & Reach helps small businesses get seen online by writing the kind of content Google actually wants to rank.
Call or text: 661-221-9660
Email: rankreach25@gmail.com
Website: rankandreachseo.wordpress.com
Instagram: @rankandreachseo
Facebook: facebook.com/rankandreachseo
Let’s get your business in front of the people already searching for you.
rankandreachseo.com 
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